How to Choose the Right Undergraduate Admissions Consultant

Friendly study session with admissions consulting materials on the table - The Red Pen

Undergraduate admissions get more and more competitive with every passing year. Admission rates of several US colleges reveal that the Class of 2027 is one of the most competitive years. For instance, New York University’s admissions rate fell from 12.8 percent for the class of 2025 to 8 percent for the class of 2027. Similarly, Yale University’s acceptance rate fell from 4.62 percent for the class of 2025 to 4.35 percent for the class of 2027. This increased competition has led to an unprecedented demand for undergraduate admissions consultants for students who hope to stand out in the hyper-selective application process. 

While a reliable consultant can make all the difference to your chances of applying successfully, a fraudulent or inexperienced counsellor can wreak havoc. Recently, 700 Indian students fell victim to deceitful education consultants who arranged fake college admission letters in Canada. Meanwhile, in 2019, the Operation Varsity Blues scandal in the US exposed a network of individuals, including celebrities and business leaders, who used bribery to secure spots for their children at prestigious universities. These events highlight the need to make informed choices regarding admission consultants. Here are five factors to consider while choosing the right undergraduate admissions consultant:

1) Experience and expertise

When evaluating an undergraduate admissions consultant, one must consider their credentials and experience. Begin by assessing their academic background. Does the consultant have a solid educational foundation, or do they possess relevant certifications in education consulting or college admissions? This information can offer preliminary insight into their foundational knowledge and commitment to the field. Furthermore, their domain knowledge plays a vital role. The real expertise of a consultant becomes evident in their comprehensive understanding of the admissions process. Ronny Anderson, a college counsellor with 30 years of experience in suburban Chicago, states, “At Harvard, you can get a perfect score and still not get in.” He emphasises that experienced counsellors understand what colleges seek and can provide invaluable guidance. 

Given the dynamic nature of college admissions, consultants must be well-versed in the latest trends and changes. Lastly, remember to consider their years in business. A consultant’s duration in the industry can be a telling factor. While newcomers might bring fresh, innovative perspectives, those who have been in the field for extended periods often come with a world of experience. Consultants at The Red Pen include graduates from some of the top 25 universities globally, including Oxbridge, the Ivy League, and more. They have in-depth knowledge of leading universities, their ethos, application requirements, and processes in the US, UK, Canada, Europe, India, Singapore, and several other countries. 

2) Demonstrated performance

When choosing an undergraduate admissions consultant, the factor of proven performance should loom large in your considerations. A consultant’s ability to consistently guide students into their desired colleges and assist them in securing scholarships and financial aid serves as a litmus test of their efficacy. No reliable admissions consultant will guarantee admissions, but evaluating past applicant reviews and testimonials will provide invaluable insights into a consultant’s effectiveness, approach, and impact. 96 percent of The Red Pen applicants received offers from their top choices and have secured $20m in scholarships. 

Mark Sklarow, the CEO of the Independent Educational Consultant Association (IECA), underscores the importance of parents seeking consultants with backgrounds in counselling or academic advising. Such professionals often bring a wealth of experience and knowledge to the table, further strengthening their track record in helping students achieve their aspirations. The Red Pen has helped applicants get admission to every selective university worldwide, including the prestigious Ivy League colleges and Oxbridge. 

3) Tailored admission service

When selecting undergraduate admissions consultants, assessing their approach is crucial. Opting for a cookie-cutter methodology that offers one-size-fits-all solutions may not align with your unique needs and aspirations. Instead, select consultants who embrace a personalised approach, customising their guidance to harness your strengths and objectives throughout the college application process.

Reputed undergraduate admissions consultants offer a suite of services designed to boost your chances of college acceptance. They provide an in-depth profile assessment that delves into academic, extracurricular, and personal achievements, highlighting strengths and pinpointing areas that could benefit from improvement. They guide students in selecting colleges and universities that align with their academic and personal goals, while crafting personalised application strategies. 

These professionals also assist in refining application essays to ensure they stand out and genuinely represent the applicant. They empower you to build your unique narrative. However, be wary of consultants who offer to write your essays. Doing so is unethical, and getting caught can have devastating implications. Additionally, they coach students to navigate the daunting world of college interviews. Beyond the application process, consultants provide invaluable financial aid and scholarship information. 

You can significantly amplify your chances of getting into a dream college by engaging with consultants who offer holistic services. The Red Pen consultants support their applicants at every step, from understanding their aspirations and selecting colleges to scholarship strategies, interview prep, essay support and submission. The journey doesn’t stop there. Once acceptances are in, The Red Pen also helps students select universities. 

4) Affiliations and networks

For undergraduate admissions consultants, affiliations are more than just symbolic representations of their networks. They deeply influence their breadth of expertise, service quality, and overall efficacy. Membership at organisations such as the International Association for College Admission Counseling (International ACAC) or Independent Educational Consultants Association (IECA) isn’t just a matter of prestige. Such affiliations underscore a consultant’s commitment to uphold the highest ethical standards, continuously refine their skills, and actively engage with the ever-evolving world of college admissions.

Moreover, these organisations provide consultants with invaluable resources, professional development, and vital networks, ensuring they are well-equipped to guide you. Their affiliations empower them with insider knowledge, keeping them updated on ever-fluctuating acceptance rates, the strategic influence of Early Decisions, or the latest and most effective application strategies. Consultants at The Red Pen are affiliated with international organisations like the IECA, IC3 and IACAC. 

5) Accessibility and communication 

Establishing a strong connection and facilitating effective communication is essential. A seasoned consultant knows that undergraduate applicants are pressed for time. Not only will they respond promptly, but they’ll also take a proactive initiative to reach out when necessary. Furthermore, the chosen mode of communication must align seamlessly with the applicant’s preferences, whether that involves face-to-face meetings, video conferences, or email correspondence. 

6) Transparent cost structure

When considering an undergraduate admissions consultant, understanding their fee structure is essential. Doing so means more than just knowing the overall sum. Understanding the specifics of each service can help you avoid financial surprises as you progress through the application process. 

Harvard Business Review says, “Transparency may be a major source of competitive advantage since it can help create consumer trust and deepen relationships.” A reputed consultant will provide a detailed breakdown of their services, delineating each aspect of their assistance and the corresponding costs. 

Moreover, cost transparency indicates the consultant’s professionalism and ethical approach to their services. Any hidden fees or vague service descriptions could be red flags, suggesting possible discrepancies or ambiguities in their offerings. The Red Pen offers comprehensive undergraduate admissions packages and a la carte services for specific application components and is open about the costs involved. The last two years of high school can be challenging as you grapple with the college application process while balancing academics and extracurricular activities. Striving to distinguish yourself in a highly competitive landscape can be overwhelming. You may read our blogs on acing third-party interviews for college admissions and the truth about AI-writing for college application essays. But if you’re looking for an undergraduate admissions consultant who will enhance your chance of acceptance to a dream college, please get in touch. Our experts look forward to hearing from you.

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Anusha Bhagat

Chief Operating Officer

PGDM, Indian Institute of Management Ahmedabad;
B.A in Economics, Lady Shri Ram College, Delhi University

Anusha Bhagat is a growth strategist and operations expert with 15 years of
securities-industry leadership
across Hong Kong, India and Singapore.
At UBS she served as Chief Operating Officer – Equities & Investment Banking, India,
transforming an at-risk equities franchise with legacy infrastructure into a
robust, growth-ready platform and rolling out new products under enhanced
governance.

She has launched cash-equity, equity-derivatives and prime-broking businesses in
multiple Asian markets and sat on the deal-closing teams for UBS’s
acquisition of ABN Amro’s global F&O business (2006) and the GS-JB Were
Australia joint venture (2003).
Her track record spans in-house M&A, technology turnarounds,
process re-engineering and enterprise-wide risk remediation
.

Known for a collaborative, cross-functional working style, Anusha combines
front-office product insight with settlement, control, technology and
regulatory frameworks to deliver end-to-end solutions. She derives energy from
tackling challenging build-outs and supporting teams in achieving
their growth and career goals.

If Anusha weren’t a COO, she would be …
helping early-stage founders scale up as a full-time venture advisor.

The question she’s asked most often …
“How do we turn this legacy process into a competitive advantage?”

Kavita Sonawala

Chief Marketing Officer

Shikha Dhar

Associate Director, Institutional Services

Nainika Ajani

Associate Director, Partner Relations

Aneri Shah

Manager, Boarding School Admissions

Mehnaz Jaffer

Associate Director, Sales, Business Development and Marketing, Undergraduate Applications and Preparation

Aarti Anand

Associate Director, Client Servicing, Undergraduate Preparation

Sheetal Vora

Associate Director, Client Servicing, Undergraduate Applications

Tripti Singh

Associate Director, Postgraduate Services

Natasha Mankikar

Manager, MBA services

Neil Maheshwari

CFO & COO, U.S. News
& World Report,

MBA in Finance, Illinois State University;
Chartered Accountant; CPA; Bachelor’s in Accounting

Neil Maheshwari is CFO & COO of the U.S. News & World Report, L.P. He has overall responsibility for financial strategy, capital allocation, business operations and strategic investments.

He has over 30 years of experience in the media business, especially related to corporate finance, business operations, taxes and digital strategy. He was a key member of the team that led the digital transformation of U.S. News in 2010.

Neil’s career began at the New York Daily News in 1993, following its acquisition by Mort Zuckerman. Over the years his responsibilities have encompassed budgeting, contract negotiations, tax management and IT operations for the New York Daily News, U.S. News & World Report and other media entities under the family’s ownership.

As a member of the executive committee, Neil participates in crucial business-strategy decisions and their implementation. He is also deeply involved in evaluating all potential acquisition and divestiture opportunities for the media companies owned by Mort Zuckerman. His prior experience includes leading the sale of Fast Company to G & J in December 2000, as well as the sales of Atlantic Monthly, Radar magazine, Applied Printing Technologies and, most recently, the New York Daily News to Tribune Publishing in 2017.

Before joining the Daily News and U.S. News, Neil spent over four years with a mid-town CPA firm, specialising in audits and mergers & acquisitions for publishing clients. He also gained experience at the India offices of Arthur Andersen and Ernst & Young.

Namita Mehta

President

Dr. Kimberly Dixit

CEO & Co-founder of
The Red Pen