Senior Associate
Social Media Marketing
Mumbai, Hybrid
Job Description
The Red Pen is a leading overseas education consulting firm specializing in Boarding School, Pre College Advising, Undergraduate, Post Graduate, and MBA programs. With a commitment to excellence, we guide students towards academic success and personal growth. We are seeking a dynamic and creative Social Media Marketer to join our team and play a pivotal role in elevating our brand presence across various social media platforms.
Company Profile
Founded in 2011, The Red Pen (TRP) is an independent education consulting company that helps applicants plan their education at the school, college or postgraduate level and also assists institutions to develop student-focused counseling infrastructure.
TRP’s one-on-one consulting, informational programming (virtual and in-person) and thought leadership is designed to transform access to quality education, broaden perspectives and optimize potential across the learning eco-system. Our counselors support applicants as they navigate the complex higher education landscape by advising on admission strategies, application components, and country and college selection.
Primary Responsibilities
- Strategy Development
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Develop and implement a comprehensive social media strategy aligned with The Red Pen’s brand and business objectives. Stay updated on industry trends and emerging platforms to ensure a cutting-edge approach.
- Content Creation:
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Collaborate with the client servicing team to create compelling and shareable content, including visuals, videos, and written posts that resonate with the target audience. Ensure content aligns with brand messaging and values.
- Platform Management:
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Manage and optimize social media platforms, including LinkedIn, Facebook, Twitter, and Instagram, to maximize engagement and reach. Stay informed about each platform’s algorithm changes and adjust strategies accordingly.
- Community Engagement:
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Foster meaningful interactions with our online community by responding to comments, messages, and inquiries promptly. Cultivate a positive and engaging online environment for our audience.
- Campaign Management:
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Plan and execute targeted social media campaigns in collaboration with admissions and marketing teams to promote specific services and programs. Monitor and adjust campaigns based on performance metrics.
- Influencer Marketing:
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Collaborate with key influencers across our service offerings to amplify our social media reach. Develop and maintain relationships with influencers to enhance brand credibility.
- Analytics and Reporting:
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Utilize analytics tools to monitor social media metrics, track performance, and provide regular reports with actionable insights. Use data to optimize strategies and demonstrate the impact of social media efforts.
- Brand Consistency:
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Ensure a consistent and cohesive brand image across all social media channels. Uphold brand guidelines and standards in all online communications.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience of 3-4 years in social media management, preferably in the education or
consultancy sector. - Strong understanding of social media platforms, trends, and analytics.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to generate innovative ideas.
- Experience in influencer marketing and campaign management.
- Proficient in social media scheduling and analytics tools.
The Red Pen offers competitive compensation, rapid learning and growth and significant and varied responsibility to exceptionally driven and motivated candidates. We provide an intellectually stimulating and empowering work environment and place a high emphasis on being an equal opportunity employer.
Please email your resume to careers@theredpen.in if you are interested in being considered for the
position.
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