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Social Media Marketing Associate

Mumbai

Career Opportunities - Right

Job Description:

This role blends creativity with precision. We are seeking a content executor who thrives on Canva, Notion, AI tools, and video editing, and understands the science behind what performs on social media. You will be responsible not just for creating content — but for ensuring it hits the right audience, at the right time, on the right platform.

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Company Profile

Founded in 2011, The Red Pen (TRP) is an independent education consulting company that helps applicants plan their education at the school, college or postgraduate level and also assists institutions to develop student-focused counseling infrastructure. With a premium brand presence and mission-driven culture, we are expanding our digital footprint — and we are looking for a content execution powerhouse to bring our strategy to life.

Primary Responsibilities:

  • Content Creation & Execution
    • Design and produce social media creatives (carousels, reels, thumbnails, stories, PDFs) using Canva and AI tools.
    • Edit short-form video content (Reels, Shorts) using CapCut, Canva Video, Descript, etc.
    • Use AI design and copy tools (Midjourney, Firefly, ChatGPT, etc.) to accelerate workflows.
    • Repurpose long-form content (blogs, webinars, PDFs) into platform-optimized formats.
  • Social Media Management
    • Manage the content calendar in Notion, ensuring timely execution across Instagram, LinkedIn, and YouTube.
    • Post and monitor content performance, adapt formats based on engagement data.
    • Stay updated on algorithm changes and platform-specific trends to ensure strategic alignment.
    • Lead hashtag research, audio trend spotting, and timing optimization.
  • Content Strategy & Performance
    • Collaborate with marketing leadership to align on monthly goals, target personas, and campaign pillars.
    • Track and report performance analytics weekly; optimize for reach, saves, shares, and clicks.
    • Understand and apply best practices for organic growth and paid media integration on:
      • Instagram (Reels, Stories, Carousel Posts, Boosts)
      • LinkedIn (Thought leadership, PDF posts, video series, sponsored content)
      • YouTube (Shorts, thumbnail optimization, descriptions, paid promotions)
  • Paid Media (Bonus Expertise)
    • Collaborate with the performance team to design creatives for paid ads and sponsored posts.
    • Understand campaign objectives (awareness vs lead gen) and adapt content accordingly.
    • A/B test thumbnails, hooks, and captions based on ad insights.

Qualifications:

  • Bachelor’s degree in Business, Marketing, Technology, or a related field; MBA or equivalent preferred.
  • Advanced Canva (graphics and video)
  • Notion for calendar management
  • Knowledge of Instagram, LinkedIn, and YouTube algorithms
  • Familiarity with AI tools for creative acceleration
  • Hands-on short-form video editing skills
  • Ability to identify and leverage viral trends and hooks
  • Data-literate: able to read and interpret social insights
  • Experience in education, edtech, or premium brands
  • Basic skills in Meta Business Suite / YouTube Studio / LinkedIn Campaign Manager
  • Great storytelling instincts and an eye for brand consistency
  • Should demonstrate timeliness, responsiveness and adherence to deadlines

Why Work With Us:

  • Lead execution for a respected, impact-driven brand in global education
  • Work directly with the CMO and leadership team
  • Be part of high-visibility campaigns and partnerships (e.g., US News, GMAT Club)
  • Culture of learning, experimentation, and growth

 

The Red Pen offers competitive remuneration, rapid learning and growth and significant and varied responsibility to exceptionally driven and motivated candidates. We provide an intellectually stimulating and empowering work environment and place a high emphasis on being an equal-opportunity employer. Send your CV, content portfolio (Instagram handles, reels, designs, or video links), and 1-paragraph on your favorite social trend to: careers@theredpen.in.

new york university

CANDIDATE:  
AN

GRE/GMAT:
Did not take

GPA:
3.43/4.0 (as per her WES evaluation)

Qualification:
BA Economics

Work Experience:
Less than six months

Admitted to:
NYU

Background

AN aimed for an MS in Marketing in the US and the UK. The applicant was prompt in balancing the WES evaluation and other application components. However, while brainstorming the SOP we encountered a challenge. The applicant lacked sufficient work experience, which is gained through internships. They only had a two-month marketing internship in a finance company. However, as an undergraduate, the applicant was editor-in-chief of the college magazine, co-authored academic papers and hosted an Instagram series on mental health, diversity, and the LGBTQ+ community.

Approach

While storyboarding, we strategically guided the applicant to match their academic endeavours with their desire to become an inclusive impact marketer. As an editor, writer and social media content creator for diversity and inclusivity, AN developed excellent communication skills, an understanding of different people, and concise and compelling storytelling abilities. We advised the applicant to position themself as a collaborative marketing person who understood diverse needs, has problem-solving skills and was familiar with contemporary communication platforms.

Key Takeaway

AN exemplifies how storyboarding with expert counsellors can help applicants identify experiences that align with their goals. Our strategic advice proved valuable, and the applicant received offers from programmes of their choice. It reinforced the fact that transferable skills, like problem-solving, communication, collaboration and technical proficiency, are greatly valued and can compensate for work experience.